Holistic Search Engine Marketing

Trends Predictions Report, by Ben Hourahine, Futures Editor at Leo Burnett (London). The key dynamics in culture, communication, advertising and marketing: – Mass is back (Say hello to the Swell Society). At the turn of this year online downloads were included as part of the UK Christmas pop chart for the first time ever. This trend of online popularity being institutionalized shows that mass appeal will once again define marketing attitudes. The goal is the same; reach a mass audience, the difference is how to achieve it. Say hello to the Swell Society. – Community Commerce. Community connections will become more central to business practice. Retailers will seek to bring the community further inside the store, with more coffee shops, banking services and pharmacies within supermarkets. On the other side, community connections are being used to create new businesses for established brands. – Screen Saturation. Moving forward we will see the explosion of screen-based media, with screens on the side of buses, in petrol stations, supermarkets, the home and the pocket. While the medium may remain the same, the reach, context, audience and role of the media will be tweaked. There will be more broadcast screens than ever in 2010 and things are only going to get bigger: According to Sharp, the electronics manufacturer, the average television screen size will be 60″ by 2015. – Gender Reversal. More women in work and the increasing role played by men within the family will see …

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